Joy Jean Patou eau de parfum, Fragrance by LVMH, Luxury Perfume.
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Perfumes that made History

Masterpieces of perfumery are in a way like masterpieces of Art. They are layered and complex, have changed the way we look at fragrance and have over time become timeless classics that have the significance of a milestone. One of these iconic treasures is “Joy” by the House of Jean Patou. Monsieur Patou, a contemporary of Mademoiselle Chanel, established his couture house in Paris in 1919 and started selling fragrances in 1925. Patou’s house perfumer Henri Alméras created “Joy” in 1930 shortly after the stock market crash at the beginning of the Great Depression. In spite of the economical situation “Joy” was tagged as the most expensive perfume in the world, and was released to only 200 of Patou’s most esteemed customers. The label of extreme luxury worked and had such an amazing appeal that “Joy” is until today one of the most successful fragrances of all times. At the Fragrance Foundation’s FiFi Awards in the year, 2000 “Joy” was voted Scent of the Century.

Now, why would a perfume be so extremely costly you might think. There are 10,600 flowers required, including 10,600 jasmine flowers and 336 roses, harvested from the Jean Patou Flower fields in Grasse, just to make one bottle of “Joy” perfume.

My personal experience and take on “Joy” was taken with huge respect for this iconic scent without getting biased by its enormous reputation. “Joy” opens with a burst of Aldehyde, mingled with delicate peach and creamy Tuberose. But suddenly there is the Grasse Jasmine with Bulgarian Roses that takes over and is there to stay. You just don’t want to keep smelling your wrist to take in more and more delightfulness and get drunk on this rose and jasmine combination, which is like no other.

Not subtle, but of a deep and velvety texture that embraces your senses. There are musk and sandalwood to round off the divine scent, but this is a much too complex creation to dissect it into notes. It just doesn’t feel right! It is one of the ultimate florals that excite every lover of floral fragrances and “Joy” has many such, Jaqueline Kennedy, an icon herself, was one of them.

And if you feel in the mood for a floral powerhouse with a timeless classic appeal, you might just fall in love this spring with “Joy”

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