Kadambari has been associated with the fashion and beauty industry in India for the last 15 years. She has been a partner in one of the foremost designer fashion brands in the country. She was Beauty Editor at ELLE magazine for 5 years. During that time she started ELLE Beauty Award, the first on ground beauty awards in the country which drew participation from all key players integral to the beauty industry including top management of major brands, celebrities, makeup artists, brand managers, dermatologists, models, photographers, etc. it’s now an event which brings out networking opportunities for the industry and is a much-coveted event in the calendar for beauty and fashion enthusiasts.
Her association with global brands includes consulting with them on strategies for brand expansion in India. At present, she is working with Korean K-beauty brands in advising them on building and sustaining their brand in the Indian market. She has also organised many events for brands such as Sheisedo, Clarins, Lancome, Dermaolgica, Estée Lauder, Kerastase etc in order for them to be able to engage directly with their target consumers in India.
Kadambari is passionate about Imperfect Beauty, an invaluable source of information for people who want to know about and understand beauty in a market that's being inundated with increasing choices. Its also a great platform for niche brands to reach a wider audience and for international brands, Imperfekt Beauty is a great insight on what concerns the Indian consumer since it endeavours to address the beauty concerns of its readers. However, for Kadambari the most important aspect of the blog is that it encourages women to bring out the best in themselves.